Even master marketers like me, despite all I know about forbidden psychological tactics and “advertising speak”… and despite all my built-in sales
resistance…I am just as susceptible to persuasion as anyone else. Because at its core:
Marketing psychology is the “power of persuasion” from the inside.
The key, of course, is deciding what persuasive tactic will grab a web surfer by the eyeballs and hold onto to him….
A Brief Pause: Note of apology to my female readers: Okay… I admit it…I’m a man (Although I imagine that my name probably gave that fact away). I think like a man. When I speak in generalizations, I tend to think (and use) the pronoun “he”…not “he/she,” and not “one.” I hope you can forgive me.
Anyway, as I was saying, the key to marketing psychology online (and off, too) is deciding the specific persuasive tactic or combination of tactics to use. Will fear be a motivator? What effect would a celebrity endorsement have? Can you satisfy greed?
Everything you do on your site should be coordinated to grab a web surfer by the eyeballs and by the emotions and hold onto to him until he cries…
Please take my money, please!
Our psychological “hot buttons for buying” guide our decisions for buying necessities as well as luxuries. For example..
• Why do soccer moms dream of owning an all-terrain vehicle when the toughest thing they go over is a speed bump in the mall parking lot?
• Why would an office worker who’s a great cook line up with their colleagues to buy a cinnamon bun from the donut cart when she could whip up better -- and cheaper -- buns in her own oven?
• Why does a teenage girl need to store thousands of songs on an iPod when all she listens to are the same six Top 40 tunes?
Necessity may be the mother of invention, but
desire is the mother of all online sales success.
When you have desire working for you, it’s not a question of “selling” the consumer on your product or service, it’s simply a matter of satisfying their
need.
Creating that desire is what marketing psychology is all about. With the tactics you’re be learning, your online sales message will create interest and then change interest into desire…insatiable desire…unrelenting desire… “so real you can see it, feel it, taste it,” desire… You’ll create desire that easily transforms a “maybe” into a “gotta have it”… The transformation is magical…
Download Ebook Marketing Psychology Here : http://hulkload.com/8ocr9ajtmpq4
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